Feb. 7, 2025

Episode 2- Rolling Legacy : The Truly Nolen VW Beetle Mouse Car and Family Legacy

Episode 2- Rolling Legacy : The Truly Nolen VW Beetle Mouse Car and Family Legacy
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Episode 2- Rolling Legacy : The Truly Nolen VW Beetle Mouse Car and Family Legacy

Join us in this exciting episode 2 of DubLife Diaries as we sit down with Scarlett Nolen, the president of Truly Nolen of America, and the Daughter of Founder Truly David Nolen. Discover her incredible journey from a psychology graduate to leading a successful pest control company. Learn how her families passion for cars, especially Volkswagen, played a pivotal role in shaping this iconic world-wide brand.

Scarlett shares delightful anecdotes about the iconic Red Ant VW bus (Single Cab Split) and the evolution of Truly Nolen's VW Beetle Mouse Car. Uncover the unique advertising strategies that turned these vehicles into rolling billboards, and how this legacy continues to thrive in 60 countries across the globe.

Explore Scarlett's personal side as she talks about her family, her artistic hobbies, and her love for beach life. This episode is a celebration of creativity, entrepreneurship, and the enduring charm of Volkswagen vehicles.

Chapters

00:14 - Welcome to Dub Life Diaries

01:58 - Meet Scarlett Nolan

04:57 - Fun Beyond Work

06:48 - Family Insights

08:58 - Journey to Leadership

12:13 - The Red Ant Bus

15:28 - Evolution of the Mouse Car

24:40 - Global Impact of the Mouse Car

28:39 - Designing the Future

31:42 - VW's Influence on Family

33:06 - Closing Thoughts on Passion

Transcript
WEBVTT

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Music.

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Dub Life Diaries, the podcast where passion meets the open road.

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I'm Joe Person, your host and also a lifelong dubber.

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Buckle up because this ride is just beginning.

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This podcast is sponsored by Volksmania Magazine. Good times,

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great cars, awesome Volksmaniacs.

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Visit volksmania.com to learn more about this class-leading VW magazine.

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So today we have a very exciting guest to welcome.

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Scarlett Nolan was promoted to the president of Truly Nolan of America in March of 2019.

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Scarlett's worked for the company since 2012 and has played in multiple roles.

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Most recently, Scarlett was the district manager for the Growth District,

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which from what I read was a district of new service offices whose territories

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were Florida, Texas, New Mexico,

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Arizona, and California, all

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which, by the way, have a huge Volkswagen community, all of those areas.

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Prior to joining the company, Scarlett graduated summa cum laude from the University

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of South Carolina with a bachelor's degree in experimental psychology, which is super cool.

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And then we're not done yet. We're not done yet. Then, or should I say also,

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summa cum laude from the University of Central Florida, which is now the master's

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degree in marriage and family therapy.

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Dang, man. That is like super cool to hear that that's connected to the rest of what you do.

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So ladies and gentlemen, not only do we have an amazingly talented powerhouse

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on the show, but we also have the president of a very successful company,

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which by the way, that uses a Volkswagen Beetle in its brand message with one

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of your core values for your company being to have fun.

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The VW community knows all about having fun. So let's welcome Scarlett to the show.

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Thank you so much. I'm so glad to be here. Yes, thank you for taking the time

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out of your busy schedule to do this.

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I have a little bit of a cool story of how this came together.

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I've got a friend that's in a B&I chapter, which I think James, is it James Suphan?

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Did I say his name properly? Okay. I believe he's a part of that one.

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And I reached out to them, which I thought was maybe going to be to the local St. Pete area.

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I remember growing up in this area, the yellow beetle that was always out front

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of that location in St. Pete.

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So when I started kind of connecting the dots, I didn't realize,

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one, that the company had grown to the size that it is.

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And two, that there was the Red Ant bus as well, which we're obviously going

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to jump into. So before we get into some questions on V-dubs,

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I want to know a little bit about who Scarlett the person is.

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So tell me a little bit about Scarlett the person. Who is she?

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Well, first of all, I'm so glad to be here. And this is such a great topic.

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And talking about the history of our cars, it's kind of a couple cars,

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but a long history in our company and really has been at the heart of our company.

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But me as a person, you know, I'm just, I'm a Florida person through and through.

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And I love going to the beach. And, you know, I, my father had truly had such a passion for cars.

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So it was just kind of growing up just around.

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His passion for cars kind of just spilled out to the rest of the family.

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And I'm really grateful because when I was learning to drive,

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my dad was one that he liked to, he was bold in many regards.

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So rules, he wasn't like a firm rule follower, maybe.

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No car seats back then, huh? Yeah, he let us drive some cars and he really introduced

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me to some really fun cars.

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I remember when I was maybe in fifth grade, I was pretty young,

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fifth grade maybe. and picked me up in an H1.

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I mean, and this thing was decked out military style, like this really, really cool Hummer.

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And I felt very cool getting picked up in this absolute tank of a car.

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And so that was pretty exciting. And, you know,

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his love for cars has really just, I think it's shaped a lot of just who we

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are as a company and having fun with cars and playing with cars and really having

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them as kind of just this toy that we also happen to work in.

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Awesome. Okay. So I mentioned a second ago in your intro, but I noticed that

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number 12 in your core values is have fun. So what does Scarlett do for fun?

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You know, I, so two things that I do mostly for fun.

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I, I, one, most people know, I spend a lot of time at the beach,

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but something that people probably don't know about me is I enjoy painting.

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Oh, cool. Yeah. Do you have any public work?

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Any, any work? Any, any, any pictures? No, no. All for, you know,

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all for, all for myself, probably for fun.

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I've commissioned a handful of pieces, but, but, and I go through phases,

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through landscape phases. and figure phases, and I kind of go through different

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painting phases depending on, I don't know, where the wind takes me.

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But yeah, that's kind of one of my side passions and side hobbies.

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Awesome. What kind of car do you drive?

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I currently drive a Lexus SUV, and I'm a mom.

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So that is an SUV is great for sports gear.

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I've got some hockey players in my family so anything that'll

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fit a nice hockey bag which is

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pretty substantial for in case some florida

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listeners don't know hockey bags are pretty big i want

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to hear more about the kids though you said you said you're a mom so can do

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you mind sharing any any of that with me yeah so i've got some boys i've got

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two boys and uh and they're in third and fourth grade and they both play ice

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hockey and have a good time doing it and then i've got another one another boy on the way.

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So, house full of boys. Okay. Okay. Man, I have five kids.

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Oh, no kidding. Yep. My oldest is my 19-year-old girl, and she basically runs the roost.

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And then I've got three boys in a row.

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Then we finally figured out what was happening and how all these multi-kids

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were happening. How you're getting all these kids.

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Right. So then we fixed that. And then about 10 years later,

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12 years later, we actually adopted a child.

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So that's been like the bigger blessing in my life is having that opportunity

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to see him grow, you know, when the cards were stacked against him.

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But that age that you mentioned, that third and fourth grade,

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oh, look, I get goosebumps.

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It's a fun age. It's a fun age. It goes so fast.

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I just celebrated my third 16-year-old now who just got a car over the weekend.

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And yeah, it's like, dude, you were just this little baby I was holding in my

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hands. And, you know, now you're well on your way. Okay.

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So before we talk about V-Dubs, which is going to be right after this next,

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you know, kind of small segment, but just kind of bring us up to speed real quick.

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How does one become not just the president of Truly Nolan, but to go from psychology

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and marriage and family counseling to being the president of a very,

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very highly successful pest control company?

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It just sounds like it's not, but it also actually sounds like it works really

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well. So it's, you know, it's a journey.

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Yeah. My background and degree was as a therapist, which I love doing.

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I had to, it was incredibly fulfilling. Yeah.

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I had every intention of that being my lifelong career, but I just,

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I was about to open a private practice and I tabled it.

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And to learn a little bit about my dad's company that he had built,

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just joined the company and kind of had a very student mindset.

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Let me just learn. Let me go there to learn.

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Not any specific ambitions. Just let me learn something every day.

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Let me start the day, you know, and end the day with a little bit more knowledge.

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And I just did that every day. And I, that is still my philosophy till today

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is start the day and end the day with a little bit more, just learn whether it's reading a blog,

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learning it from another person, which is the bulk of my learning is,

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is just learning from all of our team members.

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But I come in as a student and try to just be very observational and curious

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about how can we do things better.

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And that has sort of just been take me one, you know, foot in front of the other.

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But I started with the company and I worked in operations.

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That's primarily my background. So I, being a pest control company,

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we take care of rodents and roaches and we do insulation.

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And so I took time to learn all of those different aspects and lawns and you name it.

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So I was in the service world for a bit, taking care

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of primarily resident on the residential side although truly nolan

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does residential commercial worked my way up to

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being a service manager and then a

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branch manager and then that took me to being a district manager which was probably

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the just the absolute highlight of my career being a district manager because

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you could really see i you know you started to see into multiple markets and

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compare notes and it got a little bit more dynamic as far as strategy and in

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the business side of things.

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So worked really hard as a district manager, had some great wins and we grew

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that district and then worked my way up to being on the executive team.

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And then in 2020, that was my first full year of being the president of the company.

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And what a year, what a year to transition. The learning curve was real.

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So- I'm going to smack my COVID the next year. Yeah, you know,

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like a few months in, you know, on one hand, what a learning curve as you're.

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Transitioning into a new role but the whole entire world was sort of on this

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even playing field because like everybody i was watching the news and so it

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was a really interesting time pest control was deemed an essential service which

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from a business standpoint of view saved our butts,

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because we i don't know that we'd be here talking if we weren't deemed an essential

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service but also from a health standpoint of view for the world and what i know

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about insects and rodents Very glad that we were deemed an essential service.

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Very, very, feel very lucky that we were.

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And the last, you know, four or five years, it's been great.

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It's, you know, a lot of turns and twists navigating, you know,

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this world, but really happy to be here.

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Well, you look like and feel like just from listening to you that you're at home in this position.

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So, you know, you can always kind of see that in somebody.

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So I value that, appreciate that. And it really seems like really your background

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mixed with your family, you know, mixed with who you are as a person just seems

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like it's a, it's a perfect recipe. So congratulations.

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Thank you. Yeah. My degree, yeah. My psychology degree background,

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although it may seem a little disconnected, honestly was

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the best degree to get because at the end of the day pest control we're

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we do pest control but we're really in the people business

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and a lot of what it means to be in on a leadership team is about working with

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teams and systems and groups and that's what family therapy is is groups and

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teams and systems of people with strengths and weaknesses yeah it actually translates

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Yeah. Allowed your strengths.

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That's so, so, so awesome.

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Okay. So let's talk about VWs because this is a VW podcast.

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So excited to hear about this because I didn't quite, to be really honest,

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I didn't know until I started researching and then it got even better because

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I knew the VW community would respond even better to this.

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But share with me the story behind the creation of the Red Ant VW bus.

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And for the listeners, this is a mid-60s split, what they know as a split bus,

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which is the two front windows.

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And it's a single cab from what I saw on the website. So share with me just

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a little bit about how this thing came about.

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Absolutely. So this has been an evolution over decades. I mean,

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it really has been a lifelong passion, generational passion.

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And I would say the seed may have started with my grandfather.

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Truly Wheatfield Nolan, in South Florida.

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He participated in a lot of parades and...

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You know, dressed up our vehicles as different things.

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There's been different versions of our signature.

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Today, what people know is our yellow mouse car, but there's been different

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versions of it over time. So there was a Batmobile.

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I don't have proof of that. I don't have a picture, but I've heard there's like

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a legend of the Batmobile.

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There was a rabbit at some point and the red ants, so the red ant,

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we had a fleet of red ants.

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I always thought it looked like a firetruck.

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That's when I saw it, I was like, oh, it's like a firetruck.

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To me, that was like through my lens, I suppose.

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But my dad was all about, you know, you got to stand out.

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And the unique shape and the history of VBW is just so rich.

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And speaking to the community, this community certainly knows that it's just,

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it has a really fun, great history and humor and, and boldness.

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And that was just everything that my dad was that, that bold out of the box

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thinker, definitely not, you know, mainstream. He liked to do things a little differently.

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So it wasn't just him, though. There was a lot of team members that truly know

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and technicians, salespeople that contributed ideas.

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And it just there was different generations that evolved over time.

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So the red fire ant was really great because it was a bold, it was a nice, bold color.

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And my dad read that yellow cars had the least amount of car accidents at the time.

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I don't know what the statistics are now. I'm not, I don't claim to be an insurance

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agent by any stretch, but at the time, yellow cars, they're most visible and

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the least amount of car accidents.

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So safety being obviously a priority for us, especially when you're in the fleet world.

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And marketing world, yellow became then a natural choice that said,

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OK, let's do a bright, bold, yellow Volkswagen.

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Love the shape. The shape is kind of like a bug.

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It's got the name going for it, but there's something kind of interesting about it.

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Slap some ears on it, slap a tail on it, and we turned it into a mouse.

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And they've had different faces, like little eyes and things we've played with.

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But the ears. I even remember in location in St.

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Pete for a number of years, never really put two and two together,

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never thought it was a national thing.

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I was always just thinking that it's just that company up the road,

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which again is even cooler to start to investigate this just a little bit,

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obviously, you know, getting in touch with you guys.

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And then once you said, yes, I wanted to do my research on you and your background

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to see all of these other vehicles and parades and just all the history.

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I'm like, dude, this is really awesome.

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So, again, I really appreciate hearing about this. So really no specific moment

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or inspiration. You said it's really kind of the company that kind of came together.

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Yeah, it's been an iterative process. So it's like one person said one thing

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and we had lots of versions. So there was an original version where the ears

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were enormous and they didn't. Today they fold back with the wind.

00:16:33.264 --> 00:16:35.304
Right. The ears were enormous.

00:16:35.804 --> 00:16:39.364
And and this was wind resistors, big sails.

00:16:39.724 --> 00:16:43.904
Yeah, they were sails. Oh, they were sails. All right. And this was back when

00:16:43.904 --> 00:16:47.264
air conditioning was not in cars and you hung, you know, it's Florida.

00:16:47.484 --> 00:16:53.184
So you hang your elbow out the window to get a little AC and an ear fell off, believe it or not.

00:16:53.404 --> 00:16:58.784
And sadly hit somebody. The person was totally fine, but there was an insurance claim.

00:16:59.124 --> 00:17:03.144
And the insurance company was like up in New York where we don't have that mouse

00:17:03.144 --> 00:17:05.664
presence. And so the insurance claims something wrong.

00:17:07.188 --> 00:17:10.968
Ear fell off vw hit

00:17:10.968 --> 00:17:13.868
elbow like people are like and

00:17:13.868 --> 00:17:17.848
then my dad said well let me send you a photo it's hard to explain so

00:17:17.848 --> 00:17:23.008
definitely an evolutionary process make shrinking the ears letting them fold

00:17:23.008 --> 00:17:27.568
back and really playing playing with the design and the lines of the vw as well

00:17:27.568 --> 00:17:33.028
yeah which by the way you know part of what this this culture of this community

00:17:33.028 --> 00:17:36.168
is is you really celebrating those same things.

00:17:36.468 --> 00:17:42.448
You know, we all are tickled by the shapes and the designs and the history of these cars as well.

00:17:42.648 --> 00:17:48.348
Any memorable stories from the past from you, maybe even growing up, about the Red Ant?

00:17:48.708 --> 00:17:53.368
And I even saw on the website, like you said, the color change. I saw the white one too.

00:17:53.768 --> 00:17:57.388
But anything in your memory from growing up?

00:17:57.928 --> 00:18:01.828
You know, I got to say that growing up in my hometown,

00:18:01.828 --> 00:18:05.028
in naples there was a game that

00:18:05.028 --> 00:18:07.968
we played so everybody of course knows you know

00:18:07.968 --> 00:18:11.328
punch buggy yeah yeah but there were right so classic

00:18:11.328 --> 00:18:15.188
like by the way vws are the only car

00:18:15.188 --> 00:18:19.048
that has this game like no other car there's no other car which is kind of cool

00:18:19.048 --> 00:18:23.128
which is pretty cool yeah absolutely yeah it's like this is a part of our culture

00:18:23.128 --> 00:18:30.508
but truly nolan has a has another element and we did pinch buggy so we took

00:18:30.508 --> 00:18:34.928
punch buggy but if it was a truly nolan bw you did pinch buggy.

00:18:35.708 --> 00:18:41.708
And oh i kid you not so we played that in naples the town i grew up with and

00:18:41.708 --> 00:18:46.388
lots of kids knew that game naples was very very small that still is small but

00:18:46.388 --> 00:18:49.168
it's it's grown quite a bit in 30 years but.

00:18:50.237 --> 00:18:54.977
About a month ago, someone goes, oh, I just saw a truly known car, Pinch Buggy.

00:18:55.657 --> 00:19:00.697
And I was blown away that this like game that I don't know even know.

00:19:00.937 --> 00:19:04.157
I don't know if my sister started. I don't even know where it really came from.

00:19:04.257 --> 00:19:05.317
I don't know if we started it.

00:19:06.057 --> 00:19:09.937
But this game, this children's, you know, Pinch Buggy, Pinch Buggy,

00:19:10.037 --> 00:19:12.357
and it had floated up. I live in Orlando.

00:19:12.597 --> 00:19:14.897
So it came up to Orlando somewhere.

00:19:15.197 --> 00:19:18.897
And the person said, oh, I've known that game since I was a child.

00:19:20.237 --> 00:19:24.797
They grew up in Orlando. So that I would say from like when I think about my

00:19:24.797 --> 00:19:28.437
childhood, that's how I kind of relate to it.

00:19:28.737 --> 00:19:30.877
Oh, thank you for sharing that. That's awesome.

00:19:31.557 --> 00:19:35.477
Back to real quick before we move past the Red Ant bus.

00:19:36.357 --> 00:19:43.077
Did the bus play any type of advertising strategies for you guys really before the mouse car came?

00:19:43.157 --> 00:19:45.517
Because it looked like it might have been Red Ant first.

00:19:46.157 --> 00:19:50.537
Oh, absolutely. So it was all about the advertising.

00:19:50.797 --> 00:19:54.257
My dad was a brilliant and I master advertiser.

00:19:54.437 --> 00:20:00.857
He was always looking for a way to spend the least amount of money,

00:20:00.977 --> 00:20:03.437
but have the biggest impact. And he was creative.

00:20:03.777 --> 00:20:07.017
You know, you don't get this iconic car because you're not creative.

00:20:07.097 --> 00:20:08.657
He was a super creative person.

00:20:09.417 --> 00:20:12.977
And so the red ant, you want to let people know what he did.

00:20:13.417 --> 00:20:17.657
Yeah. He wanted to stand out. and you know when you're driving it down the street

00:20:17.657 --> 00:20:24.777
or on a highway it should stand out so are the the the red ants and now the

00:20:24.777 --> 00:20:27.037
yellow mouse cars is rolling billboard,

00:20:27.687 --> 00:20:30.727
And so it's amazing to me.

00:20:30.927 --> 00:20:34.187
If he was that good with marketing and he knew right away putting,

00:20:34.187 --> 00:20:37.027
you know, truly Nolan on the side of that thing, putting some,

00:20:37.187 --> 00:20:40.607
he knew right away that it was going to be powerful for branding.

00:20:41.187 --> 00:20:46.867
Oh, absolutely. Yeah. And before that, though, he once when he was first starting

00:20:46.867 --> 00:20:51.547
off his business, he broke down like his family car broke down and it was worth

00:20:51.547 --> 00:20:53.227
nothing. The car was worth nothing.

00:20:53.367 --> 00:20:57.647
It was worth it was it would cost him more to tow the car than the car was worth at the time.

00:20:57.647 --> 00:21:03.567
I mean, that's so he just he rolled it to a gas station, painted his name on

00:21:03.567 --> 00:21:08.627
it, said truly Nolan Pest Control, put his number on it, give me a call.

00:21:08.847 --> 00:21:14.987
And he got more leads off of that broken down car than any Yellow Pages ad or

00:21:14.987 --> 00:21:17.647
billboard that they paid for. Yeah, absolutely. Absolutely.

00:21:18.347 --> 00:21:22.707
So it kind of birthed this idea of we've got rolling billboards and what a better,

00:21:22.927 --> 00:21:28.867
I mean, VW is the best car to advertise in because it's iconic and it stands out. Yeah, yeah.

00:21:29.067 --> 00:21:32.427
So now we can fast forward to Mouse Car.

00:21:33.047 --> 00:21:38.347
So was there after Red Ant and a few other ideas that were there?

00:21:38.347 --> 00:21:44.027
This was also still mid-60s when the first Mouse Car came out, right? I think I read 66.

00:21:44.647 --> 00:21:50.127
But what inspired the thought of now, instead of using the single cab bus,

00:21:50.307 --> 00:21:52.447
why are we now going to the Beetle?

00:21:52.507 --> 00:21:57.307
Was it the shape? Like, you know, the Beatles just is just an iconic shape.

00:21:57.547 --> 00:22:00.747
And my dad loved the shape. He thought it was cool. When I remember him talking

00:22:00.747 --> 00:22:03.067
about it, he's like he he saw it come out.

00:22:03.347 --> 00:22:10.207
He thought it was cool. And the shape just made sense for him and said, we got to have that.

00:22:11.033 --> 00:22:16.353
Was there any skepticism in the beginning from, you know, maybe somebody that

00:22:16.353 --> 00:22:19.653
might have been comfortable with the buses or where where you guys were?

00:22:19.873 --> 00:22:23.653
Any skepticism of saying, hey, now we're going to do a beetle.

00:22:23.653 --> 00:22:26.433
It's going to be yellow and we're going to turn it into a mouse.

00:22:27.813 --> 00:22:32.653
That's a great question. Oh, I'm sure there was a little bit for my time on on a skepticism.

00:22:32.653 --> 00:22:38.933
But you know i think that being in pest control you've got to have a good like

00:22:38.933 --> 00:22:45.073
sense of humor almost because and so if you're willing to drive around in a

00:22:45.073 --> 00:22:49.273
car that looks like a mouse you know or like if you're willing to it's just

00:22:49.273 --> 00:22:51.133
kind of a part of the gig a part of the culture.

00:22:51.813 --> 00:22:54.773
There's definitely people that come to truly nolan and

00:22:54.773 --> 00:22:58.033
say wait a second am i driving around in a vw

00:22:58.033 --> 00:23:00.753
which i drove around for a long time as a

00:23:00.753 --> 00:23:03.713
manager and when i was in sales and within our company but

00:23:03.713 --> 00:23:06.593
you know but it's like hey

00:23:06.593 --> 00:23:09.393
join either join the cult or like

00:23:09.393 --> 00:23:12.413
you gotta just you

00:23:12.413 --> 00:23:18.973
gotta have a you have a good sense of humor and and have fun with it so decades

00:23:18.973 --> 00:23:24.633
later now mouse car still at the top of your website obviously recognized now

00:23:24.633 --> 00:23:29.113
more of a almost a worldwide symbol than just the car up the road,

00:23:29.313 --> 00:23:31.093
which is what I thought I was getting myself into.

00:23:31.353 --> 00:23:34.353
What does that legacy mean to you and to your family?

00:23:34.913 --> 00:23:40.233
It's, you know, it's really humbling. The mouse car and different iterations

00:23:40.233 --> 00:23:47.073
of it from a mouse limo where we cut a VW in half, split it and elongate it

00:23:47.073 --> 00:23:48.473
to create a couple limos.

00:23:49.033 --> 00:23:56.813
We've got a mouse golf cart. We've got some mouse mopeds running around the world over in Europe.

00:23:57.373 --> 00:24:01.273
But that mouse car, we're in over 60 countries.

00:24:01.673 --> 00:24:05.713
And it's really, it's your franchising, and it's really, really, really.

00:24:07.180 --> 00:24:13.060
It just makes me full of pride to have this symbol that's carried on through a few decades now.

00:24:13.500 --> 00:24:18.820
And now it's global. And our footprint is pretty wide.

00:24:19.080 --> 00:24:23.700
So if you're in a country, the chances of you, if you happen to be traveling

00:24:23.700 --> 00:24:26.060
overseas, you might just see a mouse car.

00:24:27.160 --> 00:24:30.960
Traveling in South America, you might just see a mouse car.

00:24:31.160 --> 00:24:37.260
And that's a really cool feeling to have that. And it just, you know,

00:24:37.360 --> 00:24:39.800
it really creates that community.

00:24:40.080 --> 00:24:44.680
And for those that love cars or that those aren't really a part of the car community,

00:24:44.680 --> 00:24:48.780
it still often brings people, you know, a smile to their face.

00:24:48.980 --> 00:24:54.980
You can be any age from any culture, any religion, any background.

00:24:55.600 --> 00:25:01.220
And we get the same exact reaction of, hey, look at that car.

00:25:01.380 --> 00:25:04.540
Look at that unusual car. and it does

00:25:04.540 --> 00:25:07.840
all start with that vw that shape that iconic shape

00:25:07.840 --> 00:25:11.300
so i noticed on the website or

00:25:11.300 --> 00:25:14.080
just maybe digging around it may have been linkedin or somewhere but i

00:25:14.080 --> 00:25:17.060
saw you sitting on your desk and in the background

00:25:17.060 --> 00:25:20.300
behind you is the past present future and it

00:25:20.300 --> 00:25:23.800
looks like the old you know the past beetle the

00:25:23.800 --> 00:25:26.820
current maybe early 2000s and then

00:25:26.820 --> 00:25:33.120
over to the right i thought i saw the back end of a 911 you know you you may

00:25:33.120 --> 00:25:41.780
have all right so you may have not the future that's we don't have sales guys

00:25:41.780 --> 00:25:46.200
riding around in 911s not quite not quite you know.

00:25:47.000 --> 00:25:53.760
It's an aspirational future so always looking in future of course you know maybe when you

00:25:53.980 --> 00:26:02.020
the car world i love a porsche so who doesn't right right i've never met someone who doesn't.

00:26:03.140 --> 00:26:06.380
Yeah so that's definitely that aspirational future

00:26:06.380 --> 00:26:09.400
of you know where will it take us we don't officially have any

00:26:09.400 --> 00:26:12.200
porsches just for in case you're looking for we don't

00:26:12.200 --> 00:26:15.460
have any real ones only concepts and having

00:26:15.460 --> 00:26:18.700
fun with it but we definitely have different different versions

00:26:18.700 --> 00:26:21.420
of the mouse car and you know

00:26:21.420 --> 00:26:25.520
as vw has evolved and and you

00:26:25.520 --> 00:26:28.780
know different models were created and it's we're not

00:26:28.780 --> 00:26:31.620
in production anymore and then it's it's been tricky to

00:26:31.620 --> 00:26:37.920
just to find even in the vw world as as you probably know find people that can

00:26:37.920 --> 00:26:40.940
replace parts the maintenance of it gets a little trickier it gets a little

00:26:40.940 --> 00:26:47.720
specified so we've evolved yeah yes spark yeah we it's become a A bit more specialized,

00:26:48.180 --> 00:26:49.700
especially over the past, what is it?

00:26:50.373 --> 00:26:53.393
Five years, just it's changed a bit.

00:26:54.093 --> 00:26:58.473
So, you know, I, it's partly at a business necessity.

00:26:58.793 --> 00:27:03.333
We've evolved a bit from the VW, but we come back to it. And,

00:27:03.573 --> 00:27:06.693
you know, that's to me, our symbol.

00:27:06.993 --> 00:27:11.853
Yes. The symbol is part of the history, you know, and I feel that when I went

00:27:11.853 --> 00:27:14.533
to the website, you know, I'm like, wow, you know, there's still,

00:27:14.633 --> 00:27:19.613
it's a new beetle, but there's still rocking the beetle as that symbol. So yes.

00:27:19.873 --> 00:27:24.593
As far as designing any of the newer concepts, did you or your siblings,

00:27:25.133 --> 00:27:28.953
which by the way, I also saw there was a whole bunch of siblings. Yeah.

00:27:30.013 --> 00:27:35.273
Did you guys ever get all the brainstorming of the designing of the newer concepts as they change?

00:27:35.533 --> 00:27:40.253
Yeah. So I love, so everybody kind of has their different specialties.

00:27:40.433 --> 00:27:44.453
I like contributing to the aesthetics of it, the marketing side of things.

00:27:44.993 --> 00:27:51.353
So as our newest iteration is a little bit of a cleaner look, cleaner logo look.

00:27:51.653 --> 00:27:57.653
And if you, you know, you can spot a new one if you see a little red ant on

00:27:57.653 --> 00:28:00.013
it. So there's a little red ant.

00:28:00.373 --> 00:28:05.993
It's like a little Easter egg, a little ode to the past. Everybody look for that.

00:28:06.213 --> 00:28:11.193
And be on the lookout. There's not a ton of them out yet, but be on the lookout

00:28:11.193 --> 00:28:12.913
for a little red ant on a mouse corner. And if.

00:28:13.554 --> 00:28:18.974
You see one, that is one of our newer designs, and that is my personal design, my baby.

00:28:19.554 --> 00:28:22.994
But I also want to give a shout out to my brother, really. My big brother,

00:28:23.134 --> 00:28:24.934
really, engineer background.

00:28:25.274 --> 00:28:29.314
He has designed really the innards of our cab.

00:28:29.474 --> 00:28:33.414
He is that brain that can think about the best efficiency.

00:28:33.734 --> 00:28:38.974
And so he's helped us work out the inside, the technical, being in the industry.

00:28:39.474 --> 00:28:42.634
He's also had a hand in the tail and ears.

00:28:42.634 --> 00:28:46.254
Okay so engineering we

00:28:46.254 --> 00:28:49.314
gotta find a way for these ears not to fall off yeah no

00:28:49.314 --> 00:28:52.274
kidding no kidding and when you're about to drill

00:28:52.274 --> 00:28:55.174
through the hood of a car in your

00:28:55.174 --> 00:28:57.994
car yeah yeah you don't want to have to do it twice

00:28:57.994 --> 00:29:01.054
so you kind of you hold your breath and then it's quite

00:29:01.054 --> 00:29:04.414
painful to drill through the top of the car to

00:29:04.414 --> 00:29:07.414
install ears and then affixing a tail too

00:29:07.414 --> 00:29:10.634
so he's been helping and contributing with engineering

00:29:10.634 --> 00:29:13.414
new ways to fix that we've also

00:29:13.414 --> 00:29:16.954
partnered with a company that has

00:29:16.954 --> 00:29:20.594
been just fantastic it's a company called disruptor here

00:29:20.594 --> 00:29:25.474
in florida and they've been fantastic to work with helping us also think about

00:29:25.474 --> 00:29:30.894
how do we affix the ears what are some efficiencies and designing our cabs for

00:29:30.894 --> 00:29:36.214
our service vehicles yeah a little bit bigger than a vw but But so we've we've

00:29:36.214 --> 00:29:38.154
definitely it's a team effort.

00:29:38.494 --> 00:29:40.354
And I like what I do with my family

00:29:40.354 --> 00:29:45.554
is I show them a bunch of ideas on my siblings and nephews and nieces.

00:29:45.734 --> 00:29:48.474
And I try to get feedback from everybody said, OK, you know,

00:29:48.574 --> 00:29:52.574
what if we put, you know, a stripe here, a logo here? What do you guys think?

00:29:52.794 --> 00:29:56.894
And and try to get everyone's everyone's input. Awesome.

00:29:57.334 --> 00:30:03.074
So beyond the mouse car, beyond the Red Ant bus, in your dad's life,

00:30:03.354 --> 00:30:08.954
did VW play any type of an influence on his personal life?

00:30:09.054 --> 00:30:11.694
Did he drive one that wasn't the company's?

00:30:12.231 --> 00:30:14.951
Oh yes yeah okay oh yeah

00:30:14.951 --> 00:30:18.031
so yes in fact you

00:30:18.031 --> 00:30:21.211
know my my dad passed away in 2017 but my

00:30:21.211 --> 00:30:24.211
mother drives a vw actually she drives a vw today

00:30:24.211 --> 00:30:26.871
she drives a vw convertible it's her

00:30:26.871 --> 00:30:29.611
favorite car i think she's ever had because she's had

00:30:29.611 --> 00:30:32.671
it the longest and she refers to

00:30:32.671 --> 00:30:35.491
it as her fun car she you know i don't she has she's

00:30:35.491 --> 00:30:39.111
like this is my fun car in her fun era so yeah

00:30:39.111 --> 00:30:43.191
so he drove a lot of times if it was a vw my dad

00:30:43.191 --> 00:30:46.551
didn't want to miss an opportunity to brands i

00:30:46.551 --> 00:30:49.531
mean he liked putting his he like put he was a marketing man

00:30:49.531 --> 00:30:52.291
so he really didn't want to miss that opportunity even on

00:30:52.291 --> 00:30:56.111
the personal vehicles huh yeah he so a

00:30:56.111 --> 00:30:59.031
little a little you know ear logo

00:30:59.031 --> 00:31:02.351
or a sticker here and there you know you might you

00:31:02.351 --> 00:31:05.311
would find a little one somewhere on it but

00:31:05.311 --> 00:31:08.331
you know vw's i think it really

00:31:08.331 --> 00:31:11.371
represented for him personally and it's

00:31:11.371 --> 00:31:14.391
always hard to you know speak for somebody but i think

00:31:14.391 --> 00:31:17.951
for him personally it really represented that

00:31:17.951 --> 00:31:20.911
entrepreneurial spirit because it drove

00:31:20.911 --> 00:31:27.671
sales that our sales people are were in the are in the vws and for him i think

00:31:27.671 --> 00:31:33.631
it always came back to that entrepreneurial new frontier american dream just

00:31:33.631 --> 00:31:38.271
just image so are Are there plans to.

00:31:38.331 --> 00:31:42.211
I know in today's world with, you know.

00:31:42.311 --> 00:31:46.411
A technician really kind of needing like a service van type vehicle,

00:31:46.411 --> 00:31:51.351
is there plans to keep using VWs as part of the company's branding?

00:31:52.251 --> 00:31:56.911
Yes. You know, I do have my eye. Maybe VW, maybe someone from the VW world wants

00:31:56.911 --> 00:32:01.011
to give me a shout out because I have my eye on that new bus. Oh, yes.

00:32:01.671 --> 00:32:05.751
How cool. And the ID was. Yeah.

00:32:06.272 --> 00:32:09.672
I think it's really, I think it's a cool, fun car.

00:32:09.912 --> 00:32:15.072
I love the modern feel of it, but I like that it's clearly a nod to the Pat.

00:32:15.272 --> 00:32:18.932
Like, it's just a nice blend of future and past.

00:32:19.352 --> 00:32:22.432
And so, you know, that's something we've been talking about.

00:32:22.572 --> 00:32:25.672
I'm waiting to get my hand. I don't have my hands on one quite yet.

00:32:26.972 --> 00:32:30.552
But once they get a little more into production, I'm sure.

00:32:30.552 --> 00:32:35.272
I mean, headquarters needs to hear this and get in touch with Scarlett.

00:32:35.272 --> 00:32:37.932
Because absolutely how cool that'd be

00:32:37.932 --> 00:32:40.732
to to have the next mouse car but it'd be

00:32:40.732 --> 00:32:43.812
out of the new id buzz how cool that would

00:32:43.812 --> 00:32:50.232
just be so fantastic i mean between our our history you know our long our parallel

00:32:50.232 --> 00:32:55.592
history that would be just so fantastic and i saw so many other other cars and

00:32:55.592 --> 00:33:01.332
ways that you guys have celebrated cars as a company and as a brand and it it

00:33:01.332 --> 00:33:02.712
just really you know, it hit home.

00:33:02.852 --> 00:33:06.052
It made me feel like I'm in line with what I'm supposed to be doing.

00:33:06.292 --> 00:33:11.192
If this is the kind of stuff that I want to do, you know, for my podcast,

00:33:11.392 --> 00:33:15.492
how awesome, you know, is it to turn out to have you on? So again, thank you.

00:33:15.612 --> 00:33:20.292
So what do you hope that listeners can take away from learning about you guys

00:33:20.292 --> 00:33:25.112
using these unique vehicles and really the role that they played in Truly Nolan's story?

00:33:25.692 --> 00:33:28.972
You know, you don't often link cars and pest control,

00:33:28.972 --> 00:33:32.492
but my dad had a incredible

00:33:32.492 --> 00:33:35.232
passion for vehicles he loved he was

00:33:35.232 --> 00:33:38.132
just such a fan and so he was able to take that

00:33:38.132 --> 00:33:41.132
passion for vehicles infuse it in his business and

00:33:41.132 --> 00:33:46.152
create he took his passion and just it really echoed echoed for generations

00:33:46.152 --> 00:33:52.372
and created a global brand we do have we do a car show in tucson arizona in

00:33:52.372 --> 00:33:58.772
in november so if any listeners are in the tucson area in november we We've

00:33:58.772 --> 00:34:00.472
done one for a few years now.

00:34:00.832 --> 00:34:04.772
Please be sure to check it out. We, of course, have some VWs,

00:34:04.852 --> 00:34:10.652
some old VWs, and we do have a bunch of antiques that people bring and share.

00:34:10.792 --> 00:34:15.412
We have a collection of antiques at Truly Nolan as well that we use for branding

00:34:15.412 --> 00:34:20.192
and just a part of my dad's collection that he started. And we really invite

00:34:20.192 --> 00:34:25.692
just the rest of the car community and family to kind of enjoy the history.

00:34:26.554 --> 00:34:30.914
The listeners are going to know that feeling, you know, we all do car shows

00:34:30.914 --> 00:34:34.614
and we all set up and break down and, but, but awesome. Okay.

00:34:34.774 --> 00:34:39.814
So before we wrap this thing up, and again, I do appreciate your time so much.

00:34:39.894 --> 00:34:45.774
I have a question that I have to ask that all of the V-Dub enthusiasts are going to want to know.

00:34:46.314 --> 00:34:50.034
What is your favorite VW? oh

00:34:50.034 --> 00:34:53.854
my gosh my favorite

00:34:53.854 --> 00:34:58.314
vw i'm a classic i like a classic just

00:34:58.314 --> 00:35:01.074
original vw you know

00:35:01.074 --> 00:35:04.394
of course have appreciation for the modern design that but i'm

00:35:04.394 --> 00:35:07.234
i'm a classic lady through and

00:35:07.234 --> 00:35:11.314
through so i'm gonna go with an original off off

00:35:11.314 --> 00:35:14.514
the belt vw which which model

00:35:14.514 --> 00:35:17.254
like a beetle like a classic beetle i have it

00:35:17.254 --> 00:35:20.454
in my head yeah okay classic beetle so the

00:35:20.454 --> 00:35:24.014
original the original mouse car the original yep

00:35:24.014 --> 00:35:30.734
yep perfect iconic shape and you know certainly a beautiful design still celebrated

00:35:30.734 --> 00:35:35.534
today not just for its shape but also as your brother would appreciate the engineering

00:35:35.534 --> 00:35:40.394
the engineering of those cars are fantastic and they they still are you know

00:35:40.394 --> 00:35:42.334
maintained and run to this day,

00:35:42.554 --> 00:35:45.574
even with parts that are, you know, from the sixties, the fifties,

00:35:45.674 --> 00:35:48.174
the forties. So super, super cool.

00:35:48.614 --> 00:35:52.054
My man, Toby, anything that you want to, that you want to say?

00:35:52.394 --> 00:35:56.434
I've had your nice, beautiful face this whole time, just smiling at the background.

00:35:56.714 --> 00:35:59.154
How about you? What's your favorite VW car?

00:35:59.961 --> 00:36:06.061
Mine is also a Volkswagen Beetle, and I do have one kind of funny story,

00:36:06.121 --> 00:36:08.281
if I may. Oh, absolutely.

00:36:08.781 --> 00:36:12.681
Yeah, we had a red Volkswagen Beetle growing up, and we also had a Volkswagen

00:36:12.681 --> 00:36:14.481
Rabbit. We were a Volkswagen family.

00:36:15.421 --> 00:36:20.921
That's awesome. I was about eight years old, and my father used to work at the

00:36:20.921 --> 00:36:22.161
post office in Fort Lauderdale.

00:36:22.341 --> 00:36:27.101
So he was coming home one day, and he got to probably about a mile or two from the house.

00:36:27.821 --> 00:36:34.701
And his engine unbeknownst to him caught on fire because as you know it's in

00:36:34.701 --> 00:36:41.641
the back that's right and the fuel chamber right so his neighbor who worked

00:36:41.641 --> 00:36:42.741
with him at the post office,

00:36:43.281 --> 00:36:48.361
is pulls up next to him and is trying to explain to my dad one thing i should

00:36:48.361 --> 00:36:51.821
tell you my dad's our neighbor was deaf.

00:36:52.341 --> 00:36:59.421
So he was trying really hard to explain to my dad the seriousness of what was going on.

00:36:59.581 --> 00:37:03.761
As you might imagine, it took a little bit to clue in what had happened.

00:37:04.101 --> 00:37:07.421
Long story short, my dad finally figured it out, got out of the car.

00:37:07.481 --> 00:37:11.161
And because he was my dad, and Scarlett would appreciate this because she knows

00:37:11.161 --> 00:37:15.601
what kind of sports fan I am, he went back into the car to get his transistor

00:37:15.601 --> 00:37:17.501
radio so it didn't burn up with the car.

00:37:20.081 --> 00:37:23.021
Because he wanted to listen to his work program when he got home apparently

00:37:23.021 --> 00:37:26.001
but cool story man thank you for sharing that

00:37:26.001 --> 00:37:29.101
thank you for sharing and that's a wrap for

00:37:29.101 --> 00:37:32.341
this episode of dub life diaries thanks for

00:37:32.341 --> 00:37:37.241
sitting shotgun and diving into these incredible stories of the people and doves

00:37:37.241 --> 00:37:41.861
that drive their dreams until next time keep the engine humming and the wheels

00:37:41.861 --> 00:37:47.201
turning and always follow the road that inspires you this is joe person signing

00:37:47.201 --> 00:37:49.361
off i'll catch you on the next ride.

00:37:49.680 --> 00:38:06.125
Music.